Tips For Setting The Right Price For Your Omaha Home

Tips For Setting The Right Price For Your Omaha Home
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Tips For Setting The Right Price For Your Omaha Home

Getting the price right may not be everything, but it’s probably the most important thing when it comes selling your Omaha home. You have a lot to consider when setting your price: what are the prices for similar houses in the area, is it priced for online searches, does the price take into account buyer psychology, and much, much more? To help you out, then, here are 5 important tips for setting the right price for your Omaha home. When you are thinking I need to sell my house fast in Omaha, Nebraska.

Price It for Online Shoppers

Today, almost everyone begins their home search online in Omaha, Lincoln, Council Bluffs and around the country. If you don’t take that important fact into account, then you won’t be setting the right price. Certain critical parameters come into play for pricing for online searches and online home shoppers when trying to sell your house fast in Council Bluffs, Iowa. The majority of listing sites allow or compel searchers to enter a price range for their search. This range is typically from the highest to the lowest acceptable prices, for example, from $125,000 to $150,000. If you set the price outside that range, either higher or lower, then people searching for houses within that range won’t see your listing. For our example, then, you could set the price at, say,$149,999 – not too low and not too high, but right near the upper limit.

Don’t Use Century Pricing

This is an effective retail tactic that has been used for setting the price right for many, many years in Omaha. It is used because it works, and this tactic aims to avoid any price ending in zeroes (“centuries”). Consider that you never see any items at the supermarket priced, for example, at $4.00 or $9.00 –  the prices would be, rather, $3.95 or $8.99. And the same principle holds for setting the right price for your Omaha home. If you wanted to get close to $150,000 for your home, you would price it at $149,999 or $149,499.

Heed the Mistakes of Others

A good guide for setting the right price is to examine what has not worked for other sellers in your area. What you need to do is compare the actual sale price against the original list price of like houses in the neighborhood you are going to list your house. Pay attention to how many times the price was reduced before it reached the final sale price in Omaha, NE. You can get your price right by looking at what didn’t work for others.

Go At It From a Buyer’s Perspective

Try to put yourself in the buyer’s shoes and see your price from their point of view. First, this means setting aside your emotional attachment to your home and judging its value only by what you think it is worth. Look at apples to apples, square footage, number of bedrooms, number of bathrooms, garage attached or not attached.  Also, look at comps that are in your neighborhood and if possible within the last three months. Conducting a thorough comparative analysis will allow you to know what the fair market value is and so what buyer will actually be willing to pay.

Setting the right price for your Omaha home, from a buyer’s perspective, also means “pricing outside the band.” This is just a fancy way of saying that you should price very slightly outside the expected pricing range to make your home stand out as unique and desirable. Pricing your home slightly below market value can add excitement with the potential buyers that many times the final offer ends up being higher than your original price.

Do a Comparative Market Analysis

Just as your real estate agent in Omaha, Nebraska would do, you can conduct a comparative market analysis (CMA), as we mentioned above. This is merely a look at homes very similar to yours (with respect to square footage, age, features, number of rooms, and so on) in the neighborhood that have sold within the last three to six months or so. The sale prices of these homes will give you a good idea of what you can realistically price yours at.

Setting the right price for your Omaha home isn’t rocket science, but it does take some research and creative thinking. Really, though, the best way to go about it is by working with a qualified local real estate agent in Council Bluffs, Iowa, one who thoroughly understands the local market.

If you really are interested in setting the right price for your Omaha home, contact us today! 402-939-6556

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